This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.

The role of (entrepreneurial) universities as change agents in regional economic development has been highlighted before, but how they can drive regional sustainable development in developing countries has been largely neglected hitherto. Using qualitative methods, we show how being confronted with adverse …

For this thesis project I looked into how more value can be created for coworkers by adding a coworking space to the product portfolio of the World Trade Center Twente.

SAMENVATTING Empowerment is een centraal begrip binnen het sociaal werk in Nederland en Vlaanderen. Er is behoefte aan meetinstrumenten die de empowerende effecten van hulpaanbod blootleggen. De wijze waarop meetinstrumenten ontwikkeld worden, lijkt echter invloed te hebben op de kwaliteit van de instrumenten …

Launching smart city activities and projects requires political support. For sustainable approaches, a concrete strategy, and leadership endorsement from the municipal government is crucial. In accordance with the most prevalent definitions of a smart city, postulating that a city must enhance quality …

Coopetition (simultaneous competition and collaboration between firms) is an important driver for innovation, as competing organizations benefit from pooling resources and ideas for new products, processes and achieving benefits such as collective reputation. However, a key issue facing such relationships …

This article provides additional insight on the effectiveness of long-term value creation as a legally enforceable norm in the corporate governance system and provides a framework to anchor long-term value creation in takeover decisions. Since the 2008 financial crisis, a growing number of voices in …

Making interorganizational cooperation successful proves a daunting task. While current approaches to interorganizational performance management (PM) highlight why interorganizational cooperation matters and which phases are required, it remains silent on the dynamics of interorganizational PM. That …

Both research and practice acknowledge that an increasing number of business models are realized by multiple organizations in innovation ecosystems. Little research addresses how organizations develop these business models jointly over time and balance the tensions that occur from the divergent goals …