This study was conducted for Dutch Organic International Trade BV (DO-IT). This research provides an answer to the central question: “What factors are important for a successful visit of a customer brand website for existing customers in the Netherlands?” This study investigates the websites www.amaizin.nl …

Obesity has become a major societal problem worldwide [1][2]. The main reason for severe overweight is excessive intake of energy, in relation to the individual needs of a human body. Obesity is associated with poor eating habits and/or a sedentary lifestyle. A significant part of the obese population …

The qualities and availability of different video formats offer many opportunities within the context of Higher Education (Hansch et al., 2015; Johnson et al., 2016; van Huystee, 2016). There is a shift within Higher Education to transition from the traditional face to face approach, to a more ‘blended’ …

Minder klanten kopen lenzen op de site van Hans Anders dan vóór 2015, toen TamTam de website vernieuwde. In het kader van mijn afstudeeropdracht is mijn taak om de conversiefunnel, het pad dat een gebruiker volgt vanaf het op de site zoeken naar een product tot de aankoop daarvan, van de site van Hans …

Providing users with a sense of place – related to a specific geographic location in which one is situated, or linked to a faraway place, or even giving place-like qualities to virtual spaces such as massively multiplayer online role-playing games – has been deemed central for several forms of digital …

Obesity is a fast-growing societal threat, causing chronic conditions, physical and psychological health problems, as well as sickness absence and heavy healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on the common emotional …

Obesity is a fast growing societal threat, causing chronic conditions, physical and psychological health problems, as well as absenteeism and large healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on often occurring emotional …

Reductions in eating rate have been recommended as potential behavioral strategies to prevent and treat overweight. Unfortunately, eating rate is difficult to modify, due to its highly automatic nature. Training people to eat more slowly in everyday eating contexts, therefore, requires creative and engaging …

Fluxility is een full-service web bureau dat een paar jaar geleden een autogarage app ontwikkelde voor autobedrijf Simonis Vianen. Het probleem is dat de mobile-app nauwelijks gedownload wordt. Kilian heeft aangegeven dat Fluxility geen inzicht heeft in het gebruiksgemak en user experience van de mobile-app. …