The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

This research has been executed on behalf of the shipping company Hartman Seatrade. This research has been done due to the new rules of the IMO (International Maritime Organisation), according the sulphur emissions of ships. In 2008 is decided that from the year 2020, sulphur emissions for ships are …

This report is compiled to evaluate and optimise the current purchase and traceability process of MR Production & Service and presents recommendations on how the organisation should design documentation for its Quality Management System regarding purchasing and traceability to meet the standards of ISO …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

Rotterdam is a city in transition. Once a strongly government-led and top-down planned city, the municipality and other major planning institutions such as developers and housing corporations are now looking for different ways to achieve their ambitions in urban development. More cooperation with civic …

To achieve emission reduction targets and to improve local air quality of cities, the uptake of Electric Freight Vehicles (EFV) is essential. Knowledge concerning why companies do adopt EFV is lacking. Research about the diffusion of innovations and the market of EFV shows that frontrunner companies …

Analysis of travel purchase behaviour of Chinese travellers coming to Bali (Quick retake)

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …