This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …

As the government states that current students have a loan aversion, more students in my opinion seem to make more use of the loan services of the Informatie Beheer Groep (IBG). That was my starting point before I began this thesis. My point of view concerning student loans was that students do loan …

The paper is divided into eight different chapters. The introduction part lists the research questions and some important factors for a successful event. The second chapter presents the basic information of the Chinese Enterprise Summit (shorted as CES) in terms of the event programme, the organization …