Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

This research was executed in response to the behaviour of many personnel during a Risk Advisory and Assurance Services (RAAS)-audit on board a R-class vessel of Holland America Line (HAL), one of the subsidiary companies of Carnival Corporation. A RAAS-audit is an internal audit performed by auditors …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Over the past few years, the rapid development of artificial intelligence, the huge volume of data available in the cloud, and machines’ and software’s increasing capacity for learning have prompted an ever more widespread debate on the social consequences of these developments. Autonomous cars or the …

Habitual behavior is often hard to change because of a lack of self-monitoring skills. Digital technologies offer an unprecedented chance to facilitate self-monitoring by delivering feedback on undesired habitual behavior. This review analyzed the results of 72 studies in which feedback from digital …

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing …

Self-tracking devices and sustainable employability.Employees’ level of sustainable employability is influenced by their health. In our study we tested whether self-tracking devices – devices that provide the user with reliable and continuous feedback on one or more health domains – can be useful tools …

Management Summary Litter is a social and environmental problem with undesirable consequences. Facility managers and cleaning companies of universities of applied sciences, consider indoor litter as a hot topic. Universities should take the litter issue serious. Less litter could contribute to cost …

Which HRM practices make employees sustainable at work across the life-span?