My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

This research report focuses on the consumer behavioural changes towards higher tech and lower touch in a COVID-19 environment. Specifically, the report develops a solution and implementation plan to solve the current operational challenges the hospitality industry faces as a result of the pandemic. …

This report explores the effectiveness of the prejudice habit breaking intervention to reduce gender biases that stem from social stereotypes.

The hospitality industry depends increasingly on migrant labour. Migrants are wanted but are not necessarily welcomed in the host society. Multicultural workforce is portrayed as necessary means to organisational success within hospitality and EU regulations support equitable work opportunities. At the …

The following research aims to investigate the effects that gendered language of culturally diverse has on talent inclusivity. In order to do so, the researcher has conducted a critical discourse analysis of twenty-one job descriptions, seven written in English, seven in Italian and eight in German. …