Hotel Des Indes (HDI) is a prestigious hotel dating back to the 19th century, with a rich history and a member of the Leading Hotels of the World (LHW). It offers various amenities, including dining, meeting spaces, and a health club with spa facilities. Currently, the Hospitality Industry (HI) is …

The research client Botanic Sanctuary Antwerp (hereafter: botanic), a five-star superior hotel, commissioned a research to determine ways of implementing sustainable practices in the Meeting & Events (M&E) department, whilst maintaining superior quality.The research, using the Design-Based Research (DBR) …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

The following study commissioned by Norbert Verheijen, explores how Petruz, a superfood company, looking to enter the market and sell their products in the Netherlands, can overcome the difficulties and risks that entering a new market brings, to ensure the success of the company’s expansion. Due to …

This study investigates factors predicting hospitality management students’ intention to enter employment in the hospitality industry upon graduation. Survey data were collected from 591 hospitality management students in a hotel management school in the Netherlands. Results of multiple regression analyses …

Periodical steering group meeting where progress is being discussed.

Presentatie voor studenten Marketing Management

The Kinesis-consortium came to the Netherlands to discuss matter concerning the broader project and to visit best practices in Groningen

In dit onderzoek is gekeken naar capaciteitsmanagement binnen KPN Retail en verbeteringen op het gebied van de inzet van winkelmedewerkers met speciale aandacht voor hun unieke takenpakket. Zo worden lessen getrokken uit gehanteerde werkwijzen bij andere kanalen binnen KPN en vergelijkbare organisaties …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …