The Openluchtmuseum in Arnhem has been around for a hundred years sharing experience and promoting the cultural heritage of the Netherlands. The museum has primarily been sharing and promoting only with the Dutch market but has now grown enough in visitor numbers and revenue to focus on a new customer …

Isala wil in 2017 groeien naar het beste ziekenhuis van Nederland. Het Facilitair bedrijf beweert ‘de zorg te ontzorgen’ en kan hierin een grote bijdrage leveren. De thesis bestaat uit een onderzoeks- en adviesrapport hoe de keten Patiëntenservice een positievere gastvrijheidsbeleving kan verlenen. Onder …

De hoofdvraag die beantwoord wordt in dit onderzoek is de volgende: Hoe kan de beleving van bezoekers van Nationaal Park Weerribben Wieden geoptimaliseerd worden in de verschillende fasen van de customer journey? De volgende sub vragen worden beantwoord in dit onderzoek: - Met welke touchpoints zijn …

The customers of Inspectorate ship gasoline to Asia. Due to the limitations of the ships and costs of the journey it is preferred to concentrate the gasoline. The concentrated gasoline can be blended with other “cheaper” forms of gasoline to make the required gasoline. Because of the concentrated form …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Een reis door het oriëntatie- en aankoopproces van zakelijke evenementen in opdracht van Fitland XL Helmond