What are the key success factors that make Starbucks a fast-growing company in the Netherlands nowadays - does Starbucks' quality coffee or its brand image have the biggest share?
Shannon Vegter (Student); Adrienne H.M.H. Kapiteijn (Begeleider)
The fashion retailscape
Vliet, Harry van
End-user research in PMCII
Wiekens, Carina
Athlete endorsements
Dominique van Bennekom (Student); Martin Karemaker (Begeleider)
Reaching the ageing consumer with branded content
Kiki Zondag (Student)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Does the SEIN Course on Clinical Epileptology measure up?
Caroline Morton-Gallagher (Student); Dominique Darmon (Begeleider)
Escaping from reality
Lauren Geldof (Student); W.M.J. van Leeuwen (Begeleider)
Multi-screening
Sander de Jong (Student); Luc van Dijk (Begeleider)
Organic tea in the supermarket
Samantha M. Siewertsen (Student); L.J. Harris (Begeleider)