This research thesis was compiled by Andreas Kullmann, a student who is studying International Business and Management Studies at the University of Applied Sciences Zeeland in Vlissingen, Netherlands. The research was conducted under LA ROSSA’s new business unit called LA ROSSA-Technologies, LDA. which …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Sustainable consumption is interlinked with sustainable production. This chapter will introduce the closed-loop production, the circular economy, the steady state economy, and Cradle to Cradle (C2C) models of production. It will reflect on the key blockages to a meaningful sustainable production and …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Vrouwelijke twintig- en dertigers nemen een koppositie in op het gebied van onderwijsniveau en studieprestaties, toch blijkt dat slechts 36 procent van deze groep economisch zelfstandig is (CBS, 2014). Het vrouwenemancipatiebeleid van de Rijksoverheid streeft naar het verhogen van de arbeidsdeelname, …

This strategic sales report is realized by Thomas Vos, a student at the University of Applied Sciences in Leiden. On behalf of Metsens, a strategic sales report has been written in order to gain growth. Metsens’ target is to achieve a growth of 125% by conducting research aimed at the Metsens’ strategic …

This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

This paper presents a new Value Adding Management (VAM) model that aims to support decision makers in identifying appropriate interventions in buildings, other facilities and services that add value to the organisation, to manage its implementation, and to measure the output and outcomes. The paper builds …