Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

Rise of creative industries. Recognition of the importance of the creative industries is one of the notable developments of the fi rst 14 years of the twenty-fi rst century. The realisation has struck that, as the industrial share of the world economy dwindles, other forms of business are gaining in …

Paper over het belang van etnografie voor muziekonderwijs.

A survey conducted in 2012 among publicly financed higher education institutions in the Netherlands revealed a growing awareness of the strategic relevance of Open Educational Resources (OER) and Open Education. However, hardly any policy or strategy related to OER and Open Education had been formulated …

The importance of a near-native accent. This talk will discuss whether or not it is important for EFL-teachers to try and achieve a near-native generally accepted accent for their students. The focus will be on the credibility of non-native speakers of English while speaking English in a globalising …

A one year prospective study on ankle stability and landing technique: the occurrence of ankle and knee injuries in elite ball team athletes Background: In team sports lower extremity injuries account for more than 50% of all injuries, indicating the importance of early detection of athletes at risk. …

This article aims to contribute to skilful performance by reflecting on the importance of tacit knowing for practitioners who handle domestic violence in the field. Polanyi's insights on tacit knowing, skills and learning are applied to domestic violence cases and to reflections on approaches and …

For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …