Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Background There has been an increasing interest in negative or ‘undermining’ motivations for reading. In this study, we aimed to strengthen knowledge on the validity of the distinction between affirming and undermining motivations. First, we examined whether the structure of a questionnaire based on …

Abstract: Sedentary behaviour in children, four years of age and older, has increased over the last decades. These children become physically less skilled, which demotivates them for regular sports activities. They become susceptible to health risks such as obesity and have a heightened chance to develop …

Inspiratiesessie voor deelnemers

Interactive reading: Energy transition 4.0; lessons from previous energy transitions

To tackle the continuous criticism of a lack of coherence and being disconnected from practice, teacher education programs have started to focus on the study and practice of teaching on campus. Yet, without theory, candidates may develop a technical view of teaching, lacking the understanding of the …

For the present review, we analyzed 28 studies researching the effects of interventions for parents with less education on the oral language development of their young children (ages 3–8). Two groups of interventions were distinguished: shared reading and other home activities. Within each group, we …

Lezen is belangrijk voor een soepele schoolcarrière, het is iets dat onderzoekers keer op keer benadrukken. Maar wat maakt lezen eigenlijk leuk? En wanneer is het helemaal niet leuk? Spanning en humor blijken de belangrijkste ingrediënten voor een goed kinderboek. Althans, volgens 26 Groningse groep …