This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Inspire and be inspired, een concept dat is bedacht en uitgevoerd om ECI Cultuurfabriek meer naamsbekendheid te geven en te behouden.

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

To effectively grasp and address sustainability challenges, this chapter argues that we need to expand our predominantly logocentric and linear ways of knowing with more presentational, embodied and sensory means. The chapter traces an exploration of this position through a dialogue between four academic, …

This paper presents the results of a case study on V&D – one out of four Dutch fashion companies investigated during a research project of HAN University of Applied Sciences on the role of supply chain management (SCM) in fashion companies. For this purpose, the most important internal elements of SCM …

Summary of the article on the visit to Ukraine by students and teachers of the Secondary Teacher Training College Sittard (Part of Fontys University of Applied Sciences), by Maurice Heemels. In march 2009 a delegation of students and teachers of the Secondary Teacher Training College Sittard visited …

This paper presents four research projects on organizational innovation in the Netherlands. These projects are still in a design and theoretical investigation stage, but the authors find it useful to share their findings and insights with the research community in order to inspire them with their ideas …

This paper reports on the EU-project 'Professionally Networking Education and Teacher Training' (PRONETT). The key objective of the PRONETT project (2001-2004) is to develop a regional and cross national learning community of pre- and in-service teachers and teacher educators supported by webbased resources …