"This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is …

A feasibility study has been completed in order to research whether it is feasible for the owners of Brasserie Lolita to open a second restaurant in the current Amsterdam market.

Due to the limited amount of space, occupier consultants who service clients looking for large warehouses will likely have to consider offering their service to smaller sized clients as well. This thesis aims to find out how this could be effectively done, by using a client assessment model.

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

As the labor crisis keeps bringing stress among hospitality leaders making the subject of employee retention a key point on the agenda of every future-oriented business, the study comes as a support for Hotel Transilvania in designing a benefits scheme to ensure retention. The importance of benefits …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …

This paper researches hybrid hospitality company The Social Hub, specifically their Amsterdam West location. TSH introduced a new way of working, known as 3.0. This way of working aims to have operational employees work in all operational departments. This paper investigated how TSH Amsterdam West can …

The following study commissioned by Norbert Verheijen, explores how Petruz, a superfood company, looking to enter the market and sell their products in the Netherlands, can overcome the difficulties and risks that entering a new market brings, to ensure the success of the company’s expansion. Due to …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …