This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

Vast empirical evidence underscores that exporting firms are more productive than non-exporters. As governments accordingly pursue export-promoting policies we are interested in the firmness of these conclusions with respect to African small and medium sized enterprises (SMEs) and the influence of the …

This paper examines how enterprises may decide to bring about effective network collaboration even though present mediation forms have proven inadequate. One of the main problems of these enterprises is that they lack a clear picture of the potential future ‘‘modular business’’. The Dutch hospitality …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

The Israeli Defense Force (IDF) encountered numerous problems during the invasion of southern Lebanon in 2006. Division 162, for instance, experienced serious difficulties while approaching the village of Ghandouriyeh.2 Even though multiple axes of approach were available the IDF took the route along …

Indonesia began tourism marketing in 1991. The first program was called Visit Indonesia Decade and ran until the year 2000. Then, for eight years, Indonesia did not have a tourism marketing program. In 2008, Indonesia re-started the tourism marketing program as Visit Indonesia 2008 - 100 years of national …