This paper provides guidance for developing risk-based management tools to improve the procurement (purchasing) performance of SMEs. Extant academic literature only offers little support on developing such tools and does not consider the wide variety of SMEs. The paper defines a procurement tool for …

SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

Video game designers iteratively improve player experience by play testing game software and adjusting its design. Deciding how to improve gameplay is difficult and time-consuming because designers lack an effective means for exploring decision alternatives and modifying a game’s mechanics. We aim to …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

Many eHealth innovations never get beyond the project phase. Initiating a viable business model in an early stage. To support shared decision making in care networks of people with dementia, an interactive web tool for people with dementia, informal caregivers, case managers and other professional caregivers …

Europe in general and Romania specifically has been increasingly a target of foreign and domestic investors. Due to its cheap land prices and agricultural policies supporting largescale agricultural investments Romania has become a country with high risks concerning land grabbing. However, the academic …

This research focuses on effective social value measurement. It starts by outlining the competitive environment, which is under economic pressure due to limited resources. Commissioners of public services are driven to include social value into their decision making. The problem for social enterprises …