Dit is een explorerend kwalitatief onderzoek naar het optimaliseren van de conversie op een online platform van Albert Heijn genaamd: lekkerweglekkerthuis.ah.nl. De opdracht tot het doen van dit onderzoek is verleend door Ahold Delhaize. Het platform lekkerweglekkerthuis.ah.nl houdt zich bezig met de …

Learning in the workplace is crucial in higher engineering education, since it allows students to transfer knowledge and skills from university to professional engineering practice. Learning analytics endeavors in higher education have primarily focused on classroom-based learning. Recently, workplace …

Data has been collected since mankind, but in the recent years the technical innovations enable us to collect exponentially growing amounts of data through the use of sensors, smart devices and other sources. In her lecture Nanda will explore the role of Big Data in urban environments. She will give …

In this paper we present a data-driven profiling approach that we have adopted and implemented for a municipality. Our aim was to make profiles transparent and meaningful for citizens, policymakers and authorities so that they can validate, scrutinize and challenge the profiles. Our approach relies on …

Interview van Scorius met Sjoerd van den Heuvel over de stand van zaken in data gedreven HR en hoe de toekomst van dit vakgebied eruit ziet. Scorius is een organisatie die opereert op het snijvlak van IT, data en HR en werkt daarin samen met de HU, de VU en PWC.

Digital research is taking the humanities by storm. This can be read not only from the many digital humanities programs in education and research in universities around the world but also from the attention for new media practices in humanities and art departments. Famously, and thought-provokingly, …

Today’s internet has become like Deleuze’s societies of control, media scholars argue. The network’s invisible infrastructure, with near global reach, has amplified hierarchies, and is owned, exploited and surveilled by internet, advertising, and data-analytics companies, and by state security institutions. …

tech-report

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Reliable management information is invaluable for policymakers and advisers to make informed policy decisions. Depending on the information needs of the policymakers and the characteristics of the data required, different approaches exploiting different ways to process data from multiple sources, may …