Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

This study aims to shed more light on the question whether, and under what circumstances, valence affects consumers' intention to buy a product after reading an online review. We hypothesize that receiver expertise could possibly moderate (a) the impact of review valence on consumers' purchase intentions, …

Is het haalbaar om het energielabel binnen het bedrijf op te zetten en zit er voldoende meerwaarde in? Met deze vraagstelling is er aan het werk gegaan en is het vertaald naar dit afstudeerproject. Vanuit de overheid is het verplicht om voor de woning- en utiliteitsbouw een energielabel af te geven. …

Malnutrition is a well-known and serious public-health problem throughout Africa. Madagascar is one of the poorest countries where 92% of the population lives below the poverty line. The combination of nutritional insecurity, poor health and poverty has a huge effect on the general welfare of people. …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

In this study the impact of athlete endorsements on the attitude and buying behaviour of consumers was investigated. Many times, endorsers are seen as having a positive impact on a brand and are used to endorse sport products as well as non-sport products. Sometimes an athlete is endorsing different …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

The use of growth monitoring and promotion (GMP) has become widespread. It is a potential contributor towards achieving the Millennium Development Goals of halving hunger and reducing child mortality by two-thirds within 2015. Yet, GMP appears to be a prerequisite for good child health but several studies …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …