This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

'' How can Almuntazar introduce their products to the Kuwaiti market ? To answer the central research question, three areas have been used for data collection and analysis. Survey data collection from 200 participants, 3 manager interviews on how they introduce new products within the market, and 3 …

This report is written for Barning Telecommunicatie. The goal of this research is to gain insights into the level of customer satisfaction for Barning Telecommunicatie and to come up with an advice on how to improve customer satisfaction. Background information Barning Telecommunicatie is an independent …

As a result of the scandal of the biggest social housing supplier "Vestia" in the non-profit rented sector in the Netherlands in 2012 a change is the steering mechanism was desired. The Dutch parliamentary survey committee suggested three possible "purer" alternatives for the current hybrid system, based …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

On board the vessels of Holland America Line a lot of attention is drawn to prevent the loss of energy. On board energy is produced in several ways by fuel. Therefor fuel is the biggest expense of a cruise ship. On board steam is used for heating purposes. The type of steam used for these heating purposes …

This thesis is written for Rical Cleaning products, a Dutch company that is specialized in selling cleaning products business to business. The purpose of this research is to obtain insight on the level of customer satisfaction, customer loyalty and the level of customer recommendations and how this can …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

SAMENVATTING De vijf grootste kranten van Nederland berichten allen op een verschillende manier over gebeurtenissen. Dat zorgt ervoor dat er over een gebeurtenis meerdere stukken ontstaan die elk een andere insteek hebben. Door deze diversiteit in de berichtgeving worden lezers op verschillende wijzen …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …