This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

Het  onderzoek  dat  in  dit  rapport  centraal  staat  is  uitgevoerd  in  opdracht  van  MetrixLab  Rotterdam.   MetrixLab  is  een  online  marktonderzoeksbureau  dat  wereldwijd  diverse  onderzoeken  uitvoert  waarbij   gebruik  wordt  gemaakt  van  dataverzameling  uit  meer  dan  60  landen.  Doordat …

In January 2013, I approached the Utrecht-based NGO LiveBuild to inform if I could write my thesis for them. After some preliminary research, it turned out that they could use some help in the realm of communication. LiveBuild was established in 2008 and had acquired over 1500 structural donors since …

Hipages.com.au is an online service that connects people in Australia with local home improvement businesses; their aim is to make it easier for people get stuff done. The problem that hipages.com.au is currently facing is the fact that some of their social media platforms need more life added to it. …

As an essential basic principle of the European Union, the free movement of workers has been on everyone’s lips with the European Enlargement of Romania and Bulgaria in 2007. With the complete abolishment of the restrictions on the free movement of workers for Romanian and Bulgarian citizens in Germany …

Korean edition! Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest …

Videoverslag van Train de Trainer, een professionaliseringsprogramma met als onderwerp 'Strategisch en conceptueel denken' ontwikkeld door Jaap van der Grinten (projectleider) en Helma Weijnand-Schut van Hogeschool Inholland. In dit internationaal georiënteerde programma, participeerden docenten van …

This report looks at the SEIN Course on Clinical Epileptology. This is an annual two-week course, which has been running since 2010. It offers young doctors with an interest in epilepsy, from low- and middle-income countries, the opportunity to follow a short, but practical and compact training in clinical …

Trends in marketing en branding

Het aantal P2P-websites neemt sterk toe. Door de voortschrijdende (mobiele) techniek wordt het voor mensen steeds gemakkelijker om allerlei soorten particulier vraag en aanbod te matchen. Technologie alleen is echter niet voldoende om ook daadwerkelijk tot transacties te komen. De menselijke factor (vertrouwen/reputatie) …