Implementation of social media in business strategies in the retail sector in The Netherlands
Neal Voorsluijs (Student); Dan Diodjescu
Enhancing the Strategic Alignment Model
Beffers Ronald; Benny de Waal (Lid Lectoraat)
Strategic Alignment and Financial Performance Indicators
René van Dinten (Lid Lectoraat); Benny de Waal (Lid Lectoraat)
You; the observer, partaker or victim. Delineating three perspectives to empathic engagement in persuasive games using immersive technologies
Kors, Martijn JL; van der Spek, Erik D.; Ferri, Gabriele; Schouten, Ben AM; Mueller, Florian; Johnson, Daniel; Schouten, Ben; Toups, Zachary; Wyeth, Peta
Acquisition of more visitors to the website and social media of The French Chamber of Commerce in Amsterdam
Bianca Bijkerk-van Ommen (Docent); Celine Meijer (Student); Florian Carquillat (Begeleider)
Influencer marketing in the equine industry in Germany, the Netherlands and Great Britain
Bunnefeld, J. (Student); Pol-Veenstra, T.M.
Identification of users for a smoking cessation mobile app
Chevalking, S K Leon; Ben Allouch, Somaya (Lectoraat Digital Life); Brusse-Keizer, Marjolein; Postel, Marloes G; Pieterse, Marcel E
De rijke stad, de gevulde tafel en de mondige boer
Tjirk van der Ziel (Lid Lectoraat)
Customer engagement strategy on social media
Marisa Haddad (Student); Jonneke F.M. de Koning
Customer Based Brand Equity in the Travel Industry
Mary-Louise Christodoulatos (Student); Jonneke F.M. de Koning