Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

The constant growth of air traffic, especially in Europe, is putting pressure on airports, which, in turn, are suffering congestion problems. The airspace surrounding airport, terminal manoeuvring area (TMA), is particularly congested, since it accommodates all the converging traffic to and from airports. …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

Lessons learned on the progress towards 4th generation district heating (4DHC) are presented from 6 pilot implementation projects in the UK, Ireland, Belgium, France, and the Netherlands (HeatNet project). The pilots have implemented the infrastructure for district heating from various (waste) heat and …

#archtivism is a movement that strives for a world where the building industry positively impacts our society, economy and environment. To tackle the main challenges of this globalisation era, homogeneity and the climate crisis in particular, #archtivism introduces the Place Responsive Design Method, …

Currently EVs constitute only 1% of all vehicles on the road. We are at the eve of the large scale introduction of EVs. Large scale introduction requires a significant growth in charging infrastructure. In an urban context, in which many rely on on-street charging facilities, policy makers deal with …

As society has to adapt to changing energy sources and consumption, it is driving away from fossil energy. One particular area of interest is electrical driving and the increasing demand for (public) charging facilities. For municipalities, it is essential to adapt to this changing demand and provide …

Over the last years a large growth in Electric Vehicles (EV) and charging infrastructure (CI) development has been observed. Particularly in metropolitan areas this growth has led to a system in which multitudes of interactions between EV users take place. While many researchers have focused on EV user …

The increased adoption of electric vehicles worldwide is largely caused by the uptake of private electric cars. In parallel other segments such as busses, city logistics and taxis, are increasingly becoming electrified. Amsterdam is an interesting case, as the municipality and the taxi sector have signed …