This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their companies and their customers through the crisis. The overarching theme is not to wait but to get into action!

The purpose of this Young Professional Semester Portfolio is to create a collection of micro wedding packages for millennial couples in the Netherlands for Santé Weddings and Events – a wedding planning company in Amsterdam. The micro wedding packages will be a solution to the problem that the company …

The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Medisol has transformed itself from a small start up to becoming a medium sized company since its establishment in 2001. Due to this continuous exponential growth and expansion, the management has among its goals for the year 2020 to work on the process of scaling up its operations so that its activities …

Opiniestuk van de auteur over de relevantie van online shoppen voor SME's, ook na de Corona-tijd.

This Young professional semester portfolio consists a product and substantiation on: Digital marketing strategyThe form of the product is: Advice The client is a hospitality company in Apeldoorn: Proef-locaal Het Achterom (cafe, brewery)The management question is: ‘How can a digital marketing strategy …

This research has been conducted for the company Santa Fe Amsterdam in order to gain more brand awareness through the use of social media. Santa Fe Relocation is a multi-location company that helps with the relocation of expats worldwide. Santa Fe Relocation provides destination services, moving services, …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …