In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …

Overweight and obesity are some of the biggest food-related problems in the world and affect more than 2 billion people worldwide. One of the factors of this problem is the change in the Dutch food environment. Food is getting more processed, and the amount of fat and sugary food is growing while their …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

In the Netherlands, as in many other densely populated countries, home delivery is the dominant way of delivering online ordered parcels. This is mainly because big retail companies offer this delivery option for free. Due to the expansion of e-commerce, home delivery that typically makes use of diesel …

The Netherlands is known as a dairy country. The production and consumption of milk, yoghurt, butter, and cheese has been a part of a long standing tradition. There is a large assortment of yoghurt and quarks, varying from 0% to 10% fat, and from plain quark to a vast array of flavors. A lot is known …

Due to growing awareness of nutrition’s impact on human health and the environment, more people decide to adopt a sustainable diet. Some decide to become flexitarians, and others stop eating meat completely. It has been also observed that mood plays a big role in influencing eating behaviours. Scientists …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

Online presentatie voor studenten ORM

Online presentatie voor studenten ORM