This marketing communication plan has been developed for Enforex, Spanish in the Spanish World with the aim of strengthening its competitive position on the Spanish market and building reliable customer relationships through usage of effective communication tools and techniques. The report presents the …

The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

This paper reports a study into the relationship between the configuration of the process of Strategic Information Systems Planning (SISP) and the success of SISP. SISP is an important activity in the alignment of information technology systems and services to business requirements. However, despite …

Small and medium-sized enterprises have found their way into multi-cultural relations to outsource or offshore their business processes. Relationships are built either from an economic or emotional point of view. Our study particularly focused on how SMEs owner/managers build, maintain, and –when necessary– …

Swarm planning is a theory and practical approach to deal with uncertain futures. By anticipating scenarios such as a ‘post-carbon’ world and a ‘pre-adaptive’ landscape, it offers an alternative pathway to prepare for medium-term incremental and step changes. The focus is on the regional scale with a …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

Purpose Building services technologies such as home automation systems and remote monitoring are increasingly used to support people in their own homes. In order for these technologies to be fully appreciated by the endusers (mainly older care recipients, informal carers and care professionals), user …

Small groups (SG)'s are an important and seemingly vibrant part of church life. Ichtus Pinkstergemeente in Zaandam, among other ministries, also has a small group ministry (SGM),. According to the church leadership it is not a very successful one. This project is an attempt to sort out where the problems …

In this report the outcomes of the research, that was fulfilled by order of UNOY Peacebuilders, are presented. UNOY Peacebuilders is a network that consists of youth organizations active in the field of peacebuilding and conflict transformation. Due to many obstacles, such as distance problems, a lack …

This report examines the opportunities for the European Musical Instruments Guild (EMIG) to enter the market. The central question is made after consultation with the assignment provider and founder of EMIG, Dmitry Badiarov. The central question is as follows: "What are the possibilities for EMIG to …