The history has shown that the economy has impeccable impact on the fashion industry and despite it is not visible to everyone, the current impact of the recession on the fashion industry is clearly present. Clothes with disposable prices are loosing their appeal with uncertain incomes. The consumer …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

In dit artikel is onderzoek gedaan naar het effect van coöperatieve werkvormen met een duidelijke opdracht omschrijving en vooraf vastgestelde samenwerkingsgroepjes op de sociale cohesie van groep 4. Het onderzoek heeft plaatsgevonden in de lessen lichamelijke opvoeding. In dit onderzoek zijn twee groepen …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

This study evaluated the effect of single session email consultation on empowerment of parents. Practitioners in a control group (N = 19) received no training; practitioners in an experimental group (N = 21) were trained to use empowerment oriented techniques in online consultation. Parental empowerment …

In medical education, student distress is known to hamper learning and professional development. To address this problem, recent studies aimed at helping students cope with stressful situations. Undergraduate students in clinical practice frequently use experiences of surrounding peers to estimate their …