The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

I shall use this editorial to express my mixed feelings about the COVID-19 pandemic that affected our lives strongly, personally and professionally, in very different ways for over two years. Going back to our schools, colleges and universities, without even wearing facemasks, sometimes feel a bit unfamiliar. …

Abstract Despite the numerous business benefits of data science, the number of data science models in production is limited. Data science model deployment presents many challenges and many organisations have little model deployment knowledge. This research studied five model deployments in a Dutch government …

Designing for people with dementia requires a tailored approach that addresses the specific complexities related to dementia⁠. Design principles can provide guidance for designing in this complex context⁠. Work in this field discusses recommendations, guidelines, or principles to design for dementia⁠. …

Background: Neuropsychiatric symptoms occur frequently in many nursing home residents with dementia. Despite the availability of multidisciplinary guidelines, neuropsychiatric symptoms are often inadequately managed. Three proven effective methods for managing neuropsychiatric symptoms were integrated …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

For this book, we chose the term Applied Design Research. “We”are the Network Applied Design Research: a learning community of professors and researchers at various universities of applied sciences. Within this community, we share our experiences with the many forms of applied design research. We consciously …