If I would randomly pick a young guy walking on the street and give him €50 euros and tell him to donate it to the charity organization of his choice, where will that money end up? Probably in the hands of the organization he has the "strongest and most meaningful relationship with - the one he trusts …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

Building on positive psychology, the present study aims to address the role of humour in the workplace, and particularly in job design, one of the crucial job aspects contributing to employee well-being. Specifically, we examine the main effects of self-enhancing and affiliative types of humour both …

The issue of management of the supply chains of electronics in a sustainable manner is becoming more and more important all around the world. There are growing concerns about the amounts of electronic waste, controversial labour practices and the chemical and energy consumption management. These are …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

This article examines environmental ethics theories focused on the division between “anthropocentric” and “ecocentric” approaches in regard to three valuebases for environmental concern: self-interest, humanistic altruism, and biospheric altruism. The author argues that while applied anthropologists …

The online presence of organizations is long gone from being just a web page. Social media have enabled easy and inexpensive interaction between millions of individuals and communities. This has not gone unnoticed by cultural heritage institutes. The question is what all these social media activities bring. …

PURPOSE: To examine the reproducibility of the institutional version of the Dutch Activity Card Sort (ACS-NL) and the possible presence of gender bias. METHODS: Older rehabilitation inpatients (N = 52) were included. Intra- and inter-rater agreement for the ACS-NL total and subscale scores was examined …

In this article I will discuss theories on students’ success in higher education and the need for adjustments of these theories in the contemporary, information and media saturated world. The integration theory on student retention, founded by Tinto and further developed by him and many others, lies …

1e alinea column: Fake verkoopt niet. Wat kun je doen als je als brand/organisatie echt een langdurige verbintenis aan wilt gaan met je klanten? Vraag je dan vooral af waarom je die verbintenis wilt en ‘what is in it for me and them’. Als het om customer engagement gaat dan is de motivatie en de intentie …