Abstract for the Sport Management Australia New Zealand conference in Tasmania in 2015. The aim of the abstract is to describe the research we are carrying out in Utrecht to the legacy of the first two stages of the Tour the France 2015 in the city of Utrecht – The Netherlands.

Abstract for the European Association for Sport Management conference 2015 in Dublin. The abstract describes a study to the economic value of the equestrian sector in the province of Drenthe (Netherlands) and the possibilities for the equestrian sector to optimize its economic value.

The purpose of this article is to explore the determining factors of household expenditures on sports participation. Due to a relatively large amount of zero-expenditures, simple regression methods are not suited. Because of methodological reasons, the two-step Heckman approach is used over the Tobit …

De sportwereld voor het hbo biedt een systematische introductie in de sportwereld. De methode bevat studiemateriaal voor sportgerelateerde hbo-opleidingen. Te denken valt aan opleidingen voor bewegingsonderwijs, sport- en beweegmanagement, sportmarketing, sportbeleid, sportcommunicatie, sportjournalistiek …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

During the XII ENSSEE congress from 22 to 26th of October 2013, the cooperation between sport universities, sport related organizations and other interested companies was stimulated. The aim was to initiate innovative projects in the field of sport science, sport education, sport and health, coaching …

In this chapter, the governmental as well as nongovernmental organization of sports in Belgium will be discussed. However, in the framework of this book, it is not possible to present an in-depth analysis. Therefore, this contribution should be considered as a brief overview of the most relevant features …

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive …

Een marketing communicatieplan voor de doelgroepen HBO-studenten en medewerkers om de sportparticipatie te verhogen