This open access book is a valuable resource for students in health and other professions and practicing professionals interested in supporting effective change in self-management behaviors in chronic disease, such as medication taking, physical activity and healthy eating. Developed under the auspices …

The WATERMINING project aims to bring solutions to improve the circularity of water treatment and the resulting by-products of these processes. Achieving a deep understanding of the barriers potentially hindering the development of circular water solutions is crucial to design policies that enable the …

In all sectors of the economy, whether in the governmental or private sector, one of the most crucial factors for success is the ability to maintain one’s assets most efficiently and effectively. Finding the best approach for the maintenance of an asset means that it will create the best value possible, …

Most world governments are concerned with waste disposal. The large accumulation of these waste items is causing environmental and monetary issues. According to (Awuchi, 2019), the predicted average daily production of plastic waste is 15.4 billion pieces. Plastic waste is the most prevalent form of …

The dairy goat sector in Norway is confronted to a certain problem since many years, the increase of the cells in goat milk. This cell issue seem to become a big problem for the goat farmers because the somatic cell count and the bacteria count are the base of the payment grid. Other studies in the world …

Seaweed-based solutions can offer a valuable contribution in addressing today’s challenges such as climate change, food availability and finding alternatives to fossil-based value chains. To achieve this, the European seaweed sector needs to scale-up, and devise smart solutions to make the production …

Due to a growing challenge to feed the world’s population and an increased awareness to minimize the impact of our food choices on climate change, a more plant-based diet has gained popularity with a growing number of plant-based products on the market. To stimulate a plant-based diet that also improves …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of having a sole focus on sustainability-related benefits, …

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …