In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

The care sector in the Netherlands is currently in a difficult position. From 2015 on, the law 'Long-term care' will be reformed, the law 'Separation living and care' is implemented and local authorities need to take over the responsibilities for the care of its inhabitants. This causes a lot of shifts …

Electrification of transportation, communication, working and living continues worldwide. Televisions, telephones, servers are an important part of everyday life. These loads and most sustainable sources as well, have one thing in common: Direct Current. The Dutch research and educational programme …

In many countries the Eurasian otter (Lutra lutra) is extinct or numbers are declining; resulting in a classification as “near threatened” on the IUCN’s Red List. In one-third of the European countries, however, conservation efforts, enabled the return of the species or the improvement of weakened populations. …

Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the …

Universities are deeply involved in stimulating their students in entrepreneurship where they focus on designing programs based on existing knowledge form pedagogics and didactical concepts. Although the Total Entrepreneurial Activity is increasing, the results are not satisfying in all cases. The question …

"How can we create and implement an innovative strategy for our business activities against lower costs, that adds value for customers and opens new markets, while improving our position against our competitors?" The main solution through a management perspective was the Blue Ocean Strategy theory. Main …

The European Union is striving for a high penetration of renewable energy production in the future energy grid. Currently, the EU energy directive is aiming for 20% renewable energy production in the year 2020. In future plans the EU strives for approximately 80% renewable energy production by the year …

The European principle of free movement of people enables European citizens to travel and reside freely in other member states. This applies also to students. Besides this legal establishment of rights, the process of harmonization of higher education in Europe has contributed to the ease with which …

Purpose – The purpose of this paper is to explore the concept of intergenerational learning as a way for organizations to deal with an ageing worker population in a positive and constructive way. Design/methodology/approach – The paper employs a thematic synthesis of qualitative literature and considers …