Smart homes, home automation and ambient-assisted living are terms used to describe technological systems that enrich our living environment and provide means to support care, facilitate well-being and improve comfort. This handbook provides an overview of the domain from the perspective of health care …

The following bachelor thesis report gives an answer to the main research question, “How could Dutchstar B.V reach their potential customers allowing them to expand the business in the Greater London?” together with the derived sub-questions “What are the characteristics of London´s market?”, “Who are …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

The purpose of the study is to test whether Modified Cognitive Interviewing (MCI) is an effective method for detecting deceptive human eyewitness accounts in a computer-mediated communications with limited text space (such as in Twitter). The study is based on a previous study from Morgan, Christian, …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

SAMENVATTING Deze scriptie is geschreven in opdracht van de Hogeschool van Amsterdam en het communicatiebureau Spijker en Co uit Buren. Het doel van dit rapport is advies geven over hoe het bureau content marketing als dienst het beste kan aanbieden aan zowel bestaande als potentiële klanten. De inhoud …

SAMENVATTING Gezondheid lijkt op één van de grote consumententrends binnen de foodsector, bestaande uit foodretail en foodservice. De “hype” rondom vers en gezond voedsel wordt aangestuurd door de marketing van voedingsproducenten, retailers en foodservice. Hier liggen echter ontwikkelingen op demografisch …

Smart homes, home automation and ambient-assisted living are terms used to describe technological systems that enrich our living environment and provide means to support care, facilitate well-being and improve comfort. This handbook provides an overview of the domain from the perspective of health care …

This essay addresses the relationship of improvisation and identity. Biographical research that was conducted by the author into professional musicians’ lifelong learning showed the huge importance of improvisation for personal expression. Musically, the concept of sound appeared to serve as a strong …