Maintaining the quality of data in information systems is an important issue that all organizations face. Existing data quality management solutions are based on offline methods carried out in infrequent intervals (like surveys). These methods suffer inherently from high costs, high delays, and thus …

When consumers are dissatisfied with a consumption experience, they usually respond in one of the following ways: (1) stop using an organization’s products/services and take their business to a competitor, (2) file a complaint with the organization that is responsible for the dissatisfying consumption …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

An effective option for companies to implement circular economy concepts is reuse and remanufacturing. It concerns the (re)use of modules and parts of used and discarded equipment in ‘as new’ or ‘first class’ reused equipment. It is not just an effective way to reuse materials; it is also economically …

full text via link Waarom kies je voor deze strategie en niet voor een andere? Waarom denk je dat hier de meeste kansen liggen? Je zou denken dat strategische keuzes vergezeld gaan van een goede onderbouwing, maar in de praktijk zijn deze keuzes vaak meer gebaseerd op buikgevoel dan op gefundeerde argumenten. …

Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …