This study posits that sources of online product reviews can induce differential effects on 2 dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 shows that experts are perceived as having more expert knowledge, but at the same time as having less trustworthiness …

In this study, promotion channels for an eco-fashion collection of the German start up label Flowers&Birds have been identified. It has been revealed, how sustainability in regard to clothing can be credibly communicated and who the target group for these garments are. In Germany, a slowly increasing …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Bij ORO (een instelling voor mensen met een beperking) is het voor de dramatherapeute, die daar werkzaam is, lastig om drama methodisch in te zetten bij een ontwikkelingsniveau van nul tot anderhalf jaar ( ernstig verstandelijk beperkte). Ze ervaart dat ze al snel middelen en methodes van andere disciplines …

The past century has been a century characterized by human suffering and conflict. The establishment of the United Nations in the aftermath of World War II has brought the pressing issue of human rights to the attention of the international world. However, the UN’s reluctance to act on occasions of …

This paper lays the groundwork for a research program on the topic of how intergenerational learning can contribute to the effectiveness of organizations by capitalizing on the capacities of the ageing worker. According to innumerable studies published by policy research centers in the EU and other developed …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …

Before the change of the system in 1989 decisions were made by the communist state-party and all citizens of Hungary had to do was simply obeying these decisions; publicly questioning the communist rule was not done. What followed in the years after was a somewhat passive state of mind. Consequently, …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

Ad Vogelaar reviews the psychological literature on terrorism. He demonstrates that psychology sheds light on three aspects of terrorism: recruitment, impact, and counterterrorism. On the basis of his literature review, Vogelaar concludes that terrorists act rationally but that emotional motives determine …