The developement of a "general theory" of relationship marketing must be considered as distant vision rather than as imminent reality.We now use the existing stock of knowledge to identify some largely unexplored,yet relevant, aspects of relationship marketing and call for these issues to be addressed …

The collapse of the Soviet Union meant the removal of the main adversary of NATO, and many believed that NATO had become obsolete given its original purpose of countering the Soviet communist threat. The end of the Cold War caused a debate about the future role and the necessity of the Alliance. It soon …

In this study, the authors examined the process that family members go through when they are confronted with traumatic coma. They conducted 24 semistructured interviews with 22 family members of 16 coma patients and analyzed the data using the constant comparative method as proposed by grounded theory. …

A great deal of attention has been paid to the performance of international joint ventures (IJVs) and trust has been recognised as a key factor influencing it. This paper examines the emergence of trust as a process and develops a process model of trust building in IJVs, which is used to analyse four …

Companies today are in the continuous improvement game continuously anticipating customer needs at the same time as reducing transaction costs. It’s a tough game, in which techniques evolve so fast that an organisation with rigid management cannot hope to keep up. Indeed, requirements for management …