Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communication, annual reports and in their actions. The concept of sustainability …

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …

This paper develops propositions on the added value of normatively-based, employee-oriented corporate social responsibility, specifically on the issue whether an individual owner-manager can add value within a foreign subsidiary by means of normatively-based, employee-oriented CSR. We suggest that this …

Competitive and working papers as well as abstracts in these proceedings discuss recent academic insights and link academic research to the practice field in order to exchange knowledge on contexts and effects, potentials and challenges of CSR and communication, on best practices and newest developments. …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Frank Jan de Graaf argues that the domination of neoclassical economic thinking in academia has contributed to the economic crisis and hindered thinking about sustainable development. Currently, ethics is re-entering the debate about how to develop prosperous open societies. A group of NGOs recently …

Since the film of Al Gore An inconvenient truth, sustainability stands high on the national agenda of most countries. Concern for the environment is one of the main reasons in combination with opportunities to innovate. In general, innovation and entrepreneurship are important in the realm of national …

The international transfer of employee-oriented CSR practices: an SME perspective.Will multinational SMEs use internationalisation to achieve labour cost savings at the expense of employees both in their home country and abroad or will they transfer their existing employee-oriented practices to their …