This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

This paper proposes and tests a model to explain how consumers’ perceptions of product presentation technologies may affect online impulse buying. Data from a laboratory experiment (N = 212), which were analyzed using a structural equation modeling approach, showed that vividness and interactivity of …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

Cruise ship fires are not uncommon. Fire on board of the cruise ships is one of the most dangerous accident that can occur at any moment. The damage caused by fire is huge and can negatively affect the company’s reputation. There is a product on the market that can, according to the manufacturers, detect …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Voor startups is het verkrijgen van een financiering een van belangrijkste voorwaarden om hun idee uit te werken en tot een verkoopbaar product te komen. In dit onderzoek wordt enerzijds aan de hand van een literatuuronderzoek en interviews onderzocht welke financiële beoordelingscriteria venture capitalisten …

Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …