This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Local street cultures may appear more or less “extreme,” depending on several contextual factors. Using focus groups, the current study aimed to explore what children, aged 7 to 12 years, think of the assumption that parents play an important role on the street to increase safety in the public domain. …

BACKGROUND: In The Netherlands, one out of six Dutch employees has informal care tasks; in the hospital and healthcare sector, this ratio is one out of four workers. Informal carers experience problems with the combination of work and informal care. In particular, they have problems with the burden of …

The collapse of the Corporate Commercial Bank in 2014 is the biggest financial fraud case that occurred in Bulgaria since it joined the European Union. The prosecutors’ indictment defines it as a pyramid scheme case. It had a great impact on Bulgarian economy and politics, as its measurable impairment …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

Since the political unrest in the Middle East and North Africa, the pressure on the European external borders has been increasing due the enormous flow of refugees to Europe. States play a role in creating international refugee flows. For example the interstate violence and violence between different …