The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

When products are no longer suitable for reuse, repair or refurbishment, they are discarded and recycled, often losing a lot of value (downcycling). Repurpose is a strategy that gives discarded products or obsolete parts a new, high-quality purpose, also known as upcycling. With Repurpose, the value …

Not KnowingIn light of the crisis which is currently in the making, we are all confronted with uncertainty. Unexpectedly, we are face to face with a reality that previously seemed so easy to escape via plans, calculations and predictions. As we rediscover our situations and at times drown in the deep …

This is the introduction to a special issue on media and transgression, one of early cultural studies’ key terms. It inquires into the uses of transgression as a critical concept to query contemporary media culture which is discussed in six case studies: on political satire, Mukbang, cult drama, the …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

In the last years we have observed a growing interest in the use of gamification approaches for climate change education. While most practices are related to digital gaming, there is a new trend which is still academically unexplored: escape rooms. The main objective of this paper is to serve as an initial …

One of the well-known advantages of working in intelligence is that you can have the undivided attention of your audience during a presentation, as they have left their personal devices in a locker. For teachers, getting students’ attention can sometimes be quite a challenge. In this regard, the added …

Recommendation systems, recommenders in short, selecting and filtering content are widely used by companies in order to provide suggestions for items to users. These ‘items’ range from songs (e.g., Spotify), series (e.g., Netflix), and movies (e.g., YouTube) to messages (e.g., Facebook), job vacancies …

During my graduation, I worked with Family Quest to further their mission of getting parents and children to play together in this digital age. Family Quest is always looking for a way to improve their framework with interactive stories supplemented with real-world missions. For this graduation, they …

Background Burn-out and turnover rates among beginning Dutch nurses are high. One of the main reasons for this is the difficulty in adjusting to the tumultuous working environment or making it work in their favor. This is particularly hard for beginning nurses, as they do not have enough experience to …