The importance of values for brand purchase
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)
Mastering Meaningful Customer Connections
Harald Pol (Onderzoeker)
The delicate interface between management accounting and marketing management
van Helden, Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)
Marketing Automation
Michelle Bloemendaal (Student); Agota Szabo (Begeleider)
Asthma and Air Pollution: Connecting the Dots
H.N. (Helen) Kopnina (Onderzoeker)
E-commerce businesses are taking customers back to the store
Flora L. Visscher (Begeleider); L.J. Harris (Begeleider); Julian D. Curpanen (Student)
Project Class and Project Risks
Jasper Zwart (Student); L. Rodenburg (Begeleider)
How are young music artists configuring their media and sales platforms in the digital age?
Mark Leenders; Mark Farrell; Koos Zwaan (Lid Lectoraat); Tom ter Bogt
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
How can Primatrassen improve its overall performance?
Cheryl Hofland (Student); L.J. Harris (Begeleider)