Existing studies offer very limited insight into how sellers may reduce consumers' perceived risk in order to make consumer-to-consumer electronic marketplaces more successful. Contrary to these studies, the empirical investigation reported in this article acknowledges the role of sellers in enabling …

Policy makers are looking for effective ways to promote the adoption of electric vehicles (EVs). Among the options is the roll-out and management of charging infrastructure to meet the EV drivers’ refuelling needs. However, policies in this area do not only have a long-term effect on the adoption of …

This graduation research reflects the findings about the glamping trend and the possibilities in the expansion and design of new glamping accommodations and site layout at Zonneweelde based on the wishes of the current target group. As the glamping trend is relatively new and little research has been …

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

De wensen en behoeften van personen die incentive reizen boeken zijn achterhaald. Omdat is gebleken dat stimuleren tot boeken van incentive reizen in drie verschillende fasen van de B2B buyer journey gebeurt, zijn complementaire adviezen geschreven om meer boekingen te genereren. Adviezen om bewustwording …

During my first visit to Japan in 1990 I got acquainted with the Toshiba DynaBook. Unlike earlier laptops, this one was small, elegant and easily fitted into a backpack. A year later I was able to purchase one. This wonder of compact technology accompanied me during my travels to Berlin and Eastern Europe …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in …

Smallholder farmers’ practise on-farm diversification has considered an optical plan for farm decision to mitigating the varying degree of factors and risks surrounding food production. Moreover, directly benefit from increasing household income. Smallholder farmers in Balcad district practised on-farm …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …