QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Background/purpose: For prevention of sarcopenia and functional decline in community-dwelling older adults, a higher daily protein intake is needed. A new e-health strategy for dietary counselling was used with the aim to increase total daily protein intake to optimal levels (minimal 1.2 g/kg/day, optimal …

This chapter examines the use of deterrence by President Putin of the Russian Federation against potential democratic revolts. It combines insights from the literatures on democratic revolutions and social movements on the one hand and deterrence and coercion on the other. This exploratory research sketches …

Many health education programs use progress tests to evaluate students’ progress in learning and to identify possible gaps in the curricula. The tests are typically longitudinal and feedback-oriented. Although many benefits of the progress test have been described in the literature, we argue that the acclaimed …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

This thesis ' final product is a social media strategy for the company Island Bookings, an online booking platform, giving them advice on how to increase their conversions through these platforms up to 5%. 

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …