Promoting the MSc programme, by doing a workshop on social entrepreneurship

Globalised labour markets require the young graduates of today to be mobile and culturally sensitive. Higher Education institutions increasingly bear the responsibility to both train their graduates for these global markets and to consider the varies needs of companies and the job market to compete internationally. …

Integrating internationalisation in learning outcomes and assessment has long been known to be a key issue in higher education. However, getting buy-in from academics and incorporating learning outcomes into a programme’s larger internationalisation goals can present a challenge. LinkedIn: https://www.linkedin.com/in/josbeelen …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

Pre-conference workshop

This report contains an analysis of the AMP1’s entrepreneurial ecosystem. It aims to assess the external perceptions about the entrepreneurial ecosystem of the Metropolitan Area of Porto and the key variables to work on. We systematically analyse the perception of Porto as entrepreneurial ecosystem in …