A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

Emotion has been investigated from various perspectives and across several domains within human-computer interaction (HCI) including intelligent tutoring systems, interactive web applications, social media, and human-robot interaction. One of the most promising and, nevertheless, challenging applications …

HCI and design research has turned toward exploring methods, technologies, processes for societal impact, and do so by intervening in the real world and designing for, with and by people and existing citizen initiatives. A key issue faced is enabling efforts to continue beyond the project or grant timeline. …

During my graduation, I worked with Family Quest to further their mission of getting parents and children to play together in this digital age. Family Quest is always looking for a way to improve their framework with interactive stories supplemented with real-world missions. For this graduation, they …

In this paper we investigate how a combination of "speculative" design methods can be used to generate theoretical understandings for dynamic, colour-changing fabrics for garments. Specifically, we combine a first-person, autobiographical, research through design (RtD) approach that draws strategies …

Background Burn-out and turnover rates among beginning Dutch nurses are high. One of the main reasons for this is the difficulty in adjusting to the tumultuous working environment or making it work in their favor. This is particularly hard for beginning nurses, as they do not have enough experience to …

This thesis is about the project “Interactive Entrance at Ambient Intelligence” provided by the research group Ambient Intelligence at Saxion University of Applied Sciences. This thesis researches how to develop an installation which uses interactivity with projected images to attract students to the …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Stichting GameLab Oost is struggling with their workflow UX/UI research and design. This aspect of their protypes often must be re-done by the people of Conceptlicious because of the shortcomings. This means that Conceptlicious invests their time and therefore money in improving Stichting GameLab Oost’s …