Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Abstract: Scientific literature and practices emphasize that organizations have to align their business strategies with their IT strategy. Strategic alignment of business with IT …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …

Bynder is a Software as a Service company that develops and provides a Digital Asset Management tool. It was founded in 2012 in Amsterdam and it currently consists of 275 employees in offices in Boston, Amsterdam, Rotterdam, London, Barcelona, and Dubai. The business participates in several events from …

This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

Chatbots aangedreven door Kunstmatige Intelligentie hebben potentie voor de IT Servicedesk. Echter is er nog weinig onderzoek naar de toegevoegde waarde van een chatbot doordat de technalogie relatief nieuw is. Doormiddel van Interviews met verschillende Servicedesk Managers verschaft dit onderzoek inzicht …

Bad Nieuweschans is one of the ageing villages in Oldambt, about a quarter or the population is older than 65. In communities such as Bad Nieuweschans there exists a risk of isolation and exclusion of the elderly. These risks could be kept to a minimum by focusing on active ageing however this concept …

This thesis aims to provide the sales department of TivoliVredenburg with innovative methods to develop valuable relationships with their customers. The research consisted out of a business research, where the conducted information is applied on the situation of the sales department of TivoliVredenburg. …

Zowel de maatschappij als de manier van werken veranderen in een hoog tempo en daarbij draait alles om flexibele medewerkers die wendbaar zijn, zich snel kunnen aanpassen en beschikken over een grote mate van eigen verantwoordelijkheid. Een belangrijke factor die van invloed is op de manier van werken …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

ISS has a strong need to constantly innovate and to surprise the market with innovations. ISS tries to be innovative through the tactical/strategic level (such as the 'new' Innovation & Strategic Development department). But innovation comes (still) too little from the operational work field. The reasons …