Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

Corporate social responsibility, particularly in the field of the apparel industry, is subject to lots of discussion. Several tragedies have led to a growing concern with regard to the impact of the fashion industry on the environment. The apparel industry needs to find a balance between taking responsibility …

More than before fashion is sold through e-channels and this implies an increase in e-logistics. Shop selling stagnates. But as fashion sales handled through e-channels is becoming a substantial part of the business, succesfully managing such a channel is a challange for almost all fashion retailers. …

Three-dimensional (3D) body scanning becomes increasingly important in the medical, ergonomical and apparel industry. The SizeStream 3D body scanner is a 3D body scanner in the shape of a fitting room that can generate a 3D copy of the human body in a few seconds. The Poikos modeling system generates …

The history has shown that the economy has impeccable impact on the fashion industry and despite it is not visible to everyone, the current impact of the recession on the fashion industry is clearly present. Clothes with disposable prices are loosing their appeal with uncertain incomes. The consumer …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

This thesis is designed as an assignment of the Foundation Work Incubator (SWI) for a client based in Estonia. The client contacted the Foundation with the question whether a risk assessment could be conducted in order to determine if establishing a retail franchise in cooperation with a Dutch franchisor …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

The overall topic of this book is internationalization. It is hard to deny that organizations are increasingly internationalizing in order to remain competitive, to access growth markets and resources and to reduce operating costs. Understanding international business has become imperative for academic …

An overview of whole body scanners in 1998 (H.A.M. Daanen, G.J. Van De Water. Whole body scanners, Displays 19 (1998) 111–120) shortly after they emerged to the market revealed that the systems were bulky, slow, expensive and low in resolution. This update shows that new developments in sensing and processing …