This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

This thesis project has been carried out at VHL (Van Hall Larenstein University of Applied Sciences) and consists of three different parts; the first part is an experiment in which during 20 days of cultivation the optimum nitrate concentration for protein production in Ulva lactuca is sought. U. lactuca …

Since the 29th of March 2017, after the invocation of Article 50, the Brexit is one of the hottest topics of the last two and a half years. A lot of assumptions have been made since, different Brexit outcomes have been talked about, possible consequences have been discussed but mainly, the big uncertainty …

The case study assesses the question ‘how can Scope best utilise the critical success factors of Scope One to gain market share?’, by focusing on identifying and analysing the critical success factors of Scope One. A framework was devised from four project management theories and two agile software development …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

This study, titled Sweetening the Deal, considers policy interventions to reduce sugar consumption. The study addresses the research question: To what extent does public opinion in the Netherlands and in the United Kingdom either correspond or contrast to policy approaches being taken by their governments …

The conscious living movement, also known as the slow movement, has recently shifted from the food to the fashion industry, resulting in the emergence of the slow fashion movement with many upcoming slow fashion initiatives. The gradual shift towards more sustainable innovations in the design process …

Social enterprises have become an important component in the economies of many countries. The purpose of this research is to provide crucial information that can help Happy Tosti expand to a new potential market environment. The research is conducted in two specific markets: Germany and the United Kingdom. …