Background: E-mental health is a promising medium to keep mental health affordable and accessible. For consumers with severe mental illness the evidence of the effectiveness of e-health is limited. A number of difficulties and barriers have to be addressed concerning e-health for consumers with severe …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

The negative image of the pig sector in the Netherlands is an import topic for The Dutch labor union (Nederlandse Vakbond Varkenshouders) (NVV). The negative image of the pig sector emerged by the swine fever (1997), zoonosis, up-scaling, antibiotic resistance, particle matter etc. The negativity has …

This paper will query whether a dedicated news platform can attune to young people’s civic needs? That is to ask: can this be a space that follows a social media logic of conversation and ‘give and take’ – with producers and consumers changing roles or even losing the distinction? How could and would …