Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …

Dieses Manifest postuliert, dass die aus den Geisteswissenschaften kommenden Medienwissenschaften keinen produktiven Zugriff auf die Neuen Medien und vor allem das Internet ermöglicht haben. Der übergeordnete Begriff «Medien» wird mehr und mehr zu einem leeren Signifikanten. In Zeiten universitärer Reformen, …

The Utrecht School of Journalism has a long tradition in international higher education. The School’s European Culture & European Journalism (ED&EJ) programme is an example of a pedagogical practice in higher education where advanced students learn how to perform in an international context. Journalism …

The propagandization of a Net Generation adds nothing to our understanding of the digital behaviour of young people. Indeed, it is becoming increasingly obvious that the whole concept of a Net Generation rests on incorrect assumptions. Hence, arguments based on a Net Generation are not only irrelevant …

A collection of essays about current technological and social developments in the area of psychology, media, technology and culture. User profiles, digital identities and contextualization and semantic disclosure are taken as starting points.

You enter the supermarket and you can’t find the sugar.They’ve moved it. Again.You look for someone to help you, but all the staff have disappeared. You’re fed up, and it’s the supermarket’s fault.