This Research Justification will provide the reader with a better understanding of how Barrio Life can improve the internal processes within the purchase department. Having processes improved can help the company create a better workflow among employees and save time to eventually operate more efficiently. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Sustainable production of fish and seafood products contributes to achieving the economic, social, and environmental goals in fisheries. Different sustainability strategies are applied to achieve these three goals. This paper presents a meta-analysis of the status and implementation of various sustainable …

Small and medium-sized enterprises (SMEs) are suffering heavily from the Covid 19 pandemic. Pincode Telenet International (PTI) is a small company providing software solutions to the utility sector in the Netherlands. Its revenue depends entirely on outsourcing contracts given by utility providers. When …

The purpose of this paper is to clarify the concept of open innovation and to develop insights on how Open Innovation can benefit young entrepreneurs who are in the process of creating their own start-up company. It discusses the reasons and motives of why young start-ups are encouraged to adopt open …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

Concerns about sustainability drive organizations to assume responsibility for societal impacts. Reducing negative impacts requires organizational change. Given the ability of information technology/systems to optimize business processes, it is an important contributor to more sustainable business practices. …